Position
Build a brand that attracts the right clients, communicates its value, and creates demand beyond your availability.
For the woman who built her business but wants her freedom back.
The Soft CEO Freedom Formula
Your business should fund your lifestyle, not take over your life.
A 3-day live business bootcamp for established women entrepreneurs ready to position their brand, automate their operations, and create new income streams without doing everything themselves.
You've already built a business. Now it's time to build one that works for you.
- 3-Day Live Experience
- Live online
- December 1 to 3, 2026
- Eastern Time, with the start time to be announced
Student results
What women have achieved with Sazzy.
Real results from women who applied Sazzy's strategies through coaching and within Soft Girl Society.
- $11KIn one monthUp from $7K a year earlier
- 1MViews on one reelHer first viral reel
- 15KFollowersAnd a paid high-ticket student
DiShayna D.First $11K month Last May, I made a little over $7,000. This past March, I hit my first $10,000 month. And now, just two months later, I hit my first $11,000 month in May.
Kamari V.15K followers and a high-ticket student Working with Sazzy has completely shifted the way I approach my business. Since implementing what she has taught me, I've reached 15,000 followers and, even more importantly, I signed a paid student into my program for my high-ticket offer.
Tiana M.1M views on one reel My first viral reel hit 1 million views. I posted it the day after my coaching call with Sazzy. Her tips and tricks definitely helped me reach the exposure I'd been wanting, and it turned into new repeat clients.
Simone R.3K views in under an hour Friday I posted a reel and not even an hour later it was at 3,000 views. I've never seen my views shoot up that fast. Since my coaching call with Sazzy, applying the advice she gives, I've seen a drastic organic change in my page. No boost. All organic growth.
From students' own posts inside Soft Girl Society. Some names have been changed, and individual results vary.
You built the business. But somewhere along the way, it started running you.
Your calendar is full. Your to-do list never ends. And even when you're supposed to be off, you're still thinking about work.
Sound familiar?
You didn't start a business just to create another full-time job.
You started because you wanted freedom. More income. More options. More time to enjoy the life you're working so hard to create.
You're the
- CEO,
- content creator,
- marketer,
- customer service team,
- salesperson,
- and the person delivering the actual service.
You don't need to work harder. You need a different way to run your business.
Show me howThe Soft CEO Freedom Formula
Imagine being the CEO without having to be the entire team.
Automate
Create systems that handle repetitive tasks, support your sales process, and give you time back.
Multiply
Use your existing knowledge and expertise to explore additional income streams that aren't limited by your working hours.
That's the Soft CEO Freedom Formula.
Three days. Three steps. One goal: build a business that supports your life instead of consuming it.
Save my seatThe three-day experience
Three days to rethink the way you run your business.
Each day builds on the last, giving you a practical foundation for creating more demand, stronger systems, and new income streams.
-
Day oneTuesday, December 1
Position: Build a luxury brand that sells
Become the brand people choose, not just another option.
- Learn how to build a premium brand that creates exclusivity, demand, and perceived value.
- Create content that converts your audience into paying customers, not just followers.
- Package and present your offers so customers see the value before the price.
Live exercise
Use AI to audit your current brand positioning and create an ideal client profile that helps you attract the right customers.
-
Day twoWednesday, December 2
Automate: Using AI as your personal assistant
- Learn how to use AI for content creation, planning, and video editing.
- Create automated systems that respond to inquiries, follow up with leads, and turn interest into bookings.
- Learn how to batch and repurpose content using AI without constantly having to film something new.
- Set up workflows that handle repetitive business tasks, giving you back hours of your week.
Live demonstration
Watch me transform raw footage into polished, ready-to-post content using AI and build an automated Instagram DM response from scratch.
-
Day threeThursday, December 3
Multiply: Make more without doing more
- Discover how to turn the knowledge you already have into digital products, courses, or paid education.
- Build a recurring revenue model through memberships, subscriptions, or other scalable offers.
- Learn how to price, package, and market your next income stream so it's positioned to sell.
Hands-on exercise
Map out your next income stream, choose your offer, identify your ideal buyer, and outline a simple plan to launch it.
You don't need to start over. You need to start leveraging what you've already built.
Get access to all three days
Your host
Meet Sazzy.
Lash artist, business coach, and the woman behind Sazzy Aesthetics.
She built a lash brand that sells its own products, ebooks, and courses, and mentors women building luxury brands through Soft Girl Society.
She teaches women entrepreneurs how to build luxury brands.
Who this experience is for
This is for the woman who's already built a business and is ready for more.
This is for you if:
- You're an established entrepreneur who feels overwhelmed by daily responsibilities.
- You're ready to create a more premium, recognizable brand.
- You want to grow your revenue without constantly adding more appointments or work hours.
- You're interested in AI, systems, and automation but don't know where to start.
- You want to monetize your expertise in more than one way.
- You're ready to invest time in implementing real changes.
This may not be for you if:
- You're looking for overnight results or guaranteed passive income.
- You're unwilling to implement what you learn.
- You're expecting someone else to build and operate your entire business for you.
You already know how to work hard. Now it's time to learn how to work differently.
Real women. Real progress.
See the progress women are making inside Soft Girl Society.
Women in Soft Girl Society have strengthened their brands, improved their marketing, created new offers, and built businesses that better support their goals.
Guest speakers
Special guests. Powerful conversations. New perspectives.
We're bringing additional expertise into the room to help you think bigger about the way you build, operate, and grow your business.
Speaker name
Title. Topic. Short bio.
Speaker name
Title. Topic. Short bio.
Choose your experience
Three live days. Choose your level of support.
The Soft CEO Freedom FormulaDec 1 to 3, 2026
Event pass
General Admission
$49
For the entrepreneur ready to learn the three-step Soft CEO Freedom Formula.
Your pass includes
- Live access to all three days
- All three training sessions: Position, Automate, Multiply
- Not included: Private VIP group Q&A with Sazzy
- Not included: Recordings of all three days
- Not included: Soft CEO Systems Starter Kit
- Not included: Priority question submission
One admissionLive online, Eastern Time
The Soft CEO Freedom FormulaDec 1 to 3, 2026
Event pass
VIP Experience
$97
For the woman who wants additional support turning what she learns into an action plan.
Everything in General Admission, plus:
- Private VIP group Q&A with Sazzy
- Recordings of all three days for a defined access period
- Bonus training or resource: Soft CEO Systems Starter Kit
- Priority question submission
One VIP admissionLive online, Eastern Time
Both passes include the same three live days, December 1 to 3, 2026.
Secure your seat
Your next chapter as a CEO starts here.
Select your experience and reserve your spot for The Soft CEO Freedom Formula.
Pay $49 for General Admission
Pay $97 for the VIP Experience
You'll pay on a secure checkout page. Your thank-you page follows as soon as payment goes through.
Questions
A few things you might be wondering...
The answers
Is this bootcamp for beginners?
This experience is designed primarily for women who already have a business and want to improve their positioning, systems, and income opportunities.
Do I have to be in the beauty industry?
No. While many examples may relate to beauty and service-based businesses, the strategies apply across a range of established small businesses.
Will the event be live?
Yes. The bootcamp is a live, three-day virtual experience.
What if I can't attend all three days?
Replay availability will depend on the ticket purchased. Exact access details will be listed in the ticket section.
Do I need experience with AI or automation?
No. We'll explain the foundations and demonstrate practical ways to start using these tools.
Do I need a digital product or course already created?
No. Day 3 will help you explore which additional income opportunities make sense for your current business.
Is this the same as joining Soft Girl Society?
No. This is a standalone three-day educational event. Additional ongoing mentorship opportunities may be introduced separately.
You didn't build a business just to be busy forever.
You built it for freedom.
Freedom to grow. Freedom to choose. Freedom to enjoy the life you've worked so hard to create.
Now it's time to build the systems, positioning, and income opportunities that can help you get there.
The Soft CEO Freedom Formula
3 days. 3 steps. A different way to do business.
I'm ready to build my Soft CEO eraDecember 1 to 3, 2026, in Eastern Time
The bootcamp is now live